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Search Engine Submissions

This page is for your information only. Our goal is to give you some standard suggestions to follow prior to search engine submission. Following these steps will hopefully make the submission process a bit easier.

Attached as well, are links to a few of the search engines out there.

It should be noted, Infinity Internet has no control over the inclusion or acceptance process. Our hope, is to help improve your chances.

How to Optimize Essential HTML Tags.

The three most important HTML tags in search engine optimization are:

  1. Title tags
  2. Header tags
  3. ALT text tags

Title Tags

Search engines will give the most relevance to keywords in the title tags in the Web page. Every page should have a title tag.

Good title tag:

Search Engine Optimization

Not so good title tag:

SEO.org - Search engine optimization - using too many characters when I should keep it to 41 or less!

- or -

Index Page

Header tags

Search engines also place an emphasis on keywords in header tags (H1, H2 and H3). Put keyword rich header tags on your Web pages.

Sample header tags:

Search Engine Optimization

Search Engine Positioning

ALT text

Always include ALT text to describe the contents of an image. Use keyword rich descriptions in the ALT text, some search engines index the keywords.

ALT text also provide a description to visitors with slow download connections or who may have their images turned off. But for the text to be visible, you must set the image's width and height dimensions

Use ALT text for the visually disabled visitors using screen readers to interpret the screen image.

Also consider adding a period "." at the end of the ALT text, so that someone hearing the page can tell where one image stops and another begins.

Sample ALT text within an image tag:

search engine optimization.

Meta Tags and How to Use Them

What is a Meta Tag?

A Meta tag sits at the top of a web page below the and before the closing </HEAD> tag.</p> <blockquote><HEAD><br /> <TITLE>Short Descriptive Title


The tags sit in the section of your web page. The tags in this section are not visible when the site page is viewed in a browser. Instead, the information in the Meta tags is used to communicate with the browser. They tell the browser what "character set" to use or whether the page has been self-rated.

Meta tags are useful but they are not a guarantee to top ranking on search engines.

Instead, they offer:

  1. Some control as to how web pages are described on the search engines.
  2. The ability of the site owner to prevent pages from being indexed at all.

Types of Meta Tags:

  1. Meta Description Tag

    Allows you to influence the description of your page in the crawlers that support the tag. The text that you wish to use for your site description should go between the quotation tags after "content =".

    Example:

    Note: Not every search engine with use your site description. Some will insert their own.

  2. Meta Keywords Tag

    Allows you to provide extra text for search engines to index. They are also useful as a way to help your page come up for synonyms or unusual words that don't appear on the web page itself.

    Example:

    Note: Meta Keywords used to be used a great deal by Search Engines. Today, few crawlers support it. But, for those that do, Meta Keywords may help improve your site's ranking. Again, there is no guarantee.

  3. Meta Robots Tag

    Lets you specify that a certain page on your site should NOT be indexed by a search engine. To do so, just add the following between your tags.

  4. Meta - Other

    There are many meta tags that exist that you can use for your site.

    The tags could be "author", "date", "rating", or whatever else you decide to choose.

    You can also use Dublin Core Meta tags. Dublin Core Metadata Initiative.

    Note: No major web-based search engine supports the Dublin Core tags.

Search Engine Submission Budget

This can vary greatly. It really depends on how many search engines you choose to be listed.

To get a better idea, please go to: Search Engine Watch.com

Links to Search Engines

There are many search engines out there. This is a list of a few to get you started.

Yahoo! AltaVista
Direct Hit GO / Infoseek
FAST Search Lycos
Inktomi Northern Light
Looksmart AOL Search
WebCrawler Google
Open Directory

Time Line?

The time it takes between submission to listing on a search engine could be as little as a few days, to a month. Everything depends upon how often the information you send is indexed. Once again, there is no guarantee of your ranking with the search engine.

Article ID: 228

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